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Valpak coupons now offered in some vehicles

The app brings coupons to drivers of newer Fords and Lincolns who use the voice-controlled Sync AppLink.

Chris O’Meara/Associated Press

The app brings coupons to drivers of newer Fords and Lincolns who use the voice-controlled Sync AppLink.

ST. PETERSBURG, Fla. — The company that sends you blue envelopes stuffed with coupons also wants you to save money while you’re driving.

Valpak has partnered with Roximity, a Denver-based app developer, to bring coupons and deals to drivers of newer-model Fords and Lincolns who use the voice-controlled Sync AppLink connected to their mobile phone.

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The app allows people to hear about personalized deals from stores, restaurants, and other businesses as they drive. The ‘‘coupon’’ appears on the driver’s smartphone and can be redeemed once the car is stopped.

Valpak, which is based in St. Petersburg, Fla., is trying to branch out from the traditional print offers and capture the digital coupon market. There are plenty of apps that use GPS-based location services to determine a phone user’s location and nearby deals — but Roximity’s app taps into the vast number of deals from Valpak.

‘‘This partnership took us to the next level,’’ said Nancy Cook, vice president of digital business development at Valpak. ‘‘We’re delivering offers anywhere, any time.’’

About one million Fords and Lincolns are set up for the new app and technology, Cook said.

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