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    SRAM is using PTC tools to manage design and production of its high-end bike components

    Needham software company PTC said that SRAM is now using PTC’s product lifecycle management tools in developing and manufacturing components that are used in high-end mountain, racing, and other bikes.

    In making such components, Chicago-based SRAM needs to manage product data across a global network of employees, suppliers, and customers, said PTC, which is formally known as Parametric Technology Corp.

    PTC’s product lifecycle management tools will not only help SRAM manage that process, but they will also aid SRAM in shortening the time it takes to bring new products to market, PTC suggested in a press release.


    PTC’s product lifecycle management tools are especially useful to companies such as SRAM that is growing rapidly, in part because of multiple acquisitions, PTC said.

    “Global product development is not just about reducing costs, it’s about driving business growth in new, expanded markets,” Brian Shepherd, PTC executive vice president, said in a statement. “To capture these market opportunities, companies need to share information and standardize processes. With one source of truth for all product-related information, manufacturers can take advantage of fast and secure collaboration among global sites and value-chain partners to deliver new products to market faster. Manufacturers like SRAM understand the business value that PLM can deliver against these objectives.”

    Chris Reidy can be reached at