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The Boston Globe

Business

American Airlines unveils new logo, look

CEO Thomas Horton said it was “time to update the look.”

Tom Fox/Dallas Morning News via AP

CEO Thomas Horton said it was “time to update the look.”

DALLAS — American Airlines is getting a new look.

The airline showed off the first plane bearing a new logo and paint job at Dallas/Fort Worth International Airport on Thursday.

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The familiar red, white, and blue stripes along the side of the fuselage are gone, replaced by a new logo and ‘‘American’’ in large letters on the silver body. Red and blue horizontal bars are emblazoned on the tail.

‘‘We thought it was time to update the look — it’s been 40 years,’’ Thomas Horton, chief executive of American’s parent, AMR Corp., said in an interview.

American expects about one-third of its fleet, or roughly 200 planes, will sport the new look by the end of the year, with the rest to be repainted within five years.

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