NEW YORK — McDonald’s used the Dollar Menu to help lift its profit in the latest quarter. Now the world’s biggest hamburger chain is turning to a pipeline of new menu items to boost slumping sales, starting with ‘‘Fish McBites.’’
The Oak Brook, Ill.-based company is betting that it will be able to beat back intensifying competition and economic pressures with the lineup, which executives said includes new burgers, chicken entrees, and breakfast offerings that are performing well in test markets. The Fish McBites are set to be launched as a limited-time addition in February.
The stepped up offerings come after McDonald’s managed to eke out a higher profit for the October-to-December period. McDonald’s Corp. said it earned $1.4 billion, or $1.38 per share, for the quarter. That compares with $1.38 billion, or $1.33 per share, a year ago.
Revenue rose to $6.95 billion, up from $6.82 billion.