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Strategy Analytics: Global smartphone shipments hit record 700m units in 2012

Global smartphone shipments grew 43 percent annually to reach a record 700 million units in 2012, according to Strategy Analytics, a global research and consulting firm headquartered in Newton.

Samsung was the most popular brand, capturing 30 percent marketshare worldwide and extending its lead over Apple and Nokia, the firm said.

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“Global smartphone shipments grew 38 percent annually from 157.0 million units in Q4 2011 to 217.0 million in Q4 2012,” Neil Shah, a senior analyst at Strategy Analytics, said in a statement. “Global smartphone shipments for the full year reached a record 700.1 million units in 2012, increasing robustly from 490.5 million units in 2011.”

In a separate statement, Strategy Analytics executive director Neil Mawston added that Apple had a 19 percent marketshare in 2012, roughly the same as in the previous year.

Apple did well in North America, but its performance was “offset partly by its limited presence in high-growth emerging markets such as Africa,” Mawston said.

Nokia’s marketshare dropped rom 16 percent to 5 percent during the past year, firm analyst Linda Sui said.

Chris Reidy can be reached at reidy@globe.com.
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