You can now read 10 articles a month for free. Read as much as you want anywhere and anytime for just 99¢.

On the Job

Yacht broker helps float boat deals

Yacht broker Marc Winder says knowing your customer’s price range is key.

David L. Ryan / Globe Staff

Yacht broker Marc Winder says knowing your customer’s price range is key.

Yacht broker Marc Winder admits his name is apropos for his job at Sailboats Northeast in Marblehead. He gets teased frequently about his surname, but says for boat buyers and sellers, it’s an apt reminder of his maritime services.

As a yacht broker, he acts as an agent, assisting with negotiations and helping clients ­locate vessels to purchase. “Unlike a house or car, people who are buying a yacht are doing it because they want to, not because they have to. So it’s a very pleasurable experience for all of us,” said Winder, 62, who likes to say that he “jumped ship” four years ago from construction management to become a yacht sales professional. Most of his customers are families looking for a recreational yacht, but he also has “high enders buying very exotic race boats.”

What’s the difference between a yacht and a boat?

Continue reading below

The two terms get thrown around interchangeably, but boats tend to be rowboats or dinghys, whereas yachts are ­serious boats with sophisticated rigging, mechanisms, and electrical systems.

What types of yachts are currently in high demand?

There is a great deal of activity in high-performance sports boats, sometimes called “one design” because they are a uniform style that is used for racing. They are fun boats with minimal cruising accommodations but still suitable for a couple nights out on the waters.

What’s the typical price range for a yacht?

Anywhere from as little as $2,500 to $250,000 and up. It’s important to work within your budget. One of my early questions is, “What are you comfortable spending?” It makes no sense showing yachts beyond their reach — it’s cruel.

Is brokering a yacht still very bound up in tradition?

It continues to function in a very polite way, where there is a great deal of trust invested in brokers. We sit down without attorneys, and often I equally represent both buyer and seller. Some first-time buyers are a bit surprised by the level of care that goes into the transaction, including documenting the vessel and transferring documentation. My commission is 10 percent of selling price, which gets divided up.

What kind of boat do you own?

I used to have a wonderful Freedom 32 which I sold, much to the gnashing of teeth of my two children. So I am still hunting for my own boat. A yacht broker is his own worst customer.

Cindy Atoji Keene
can be reached at
cindy@cindyatoji.com.
Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week