You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Business

Boston’s Sonicbids to be acquired by Backstage

Sonicbids Inc., a Boston company that helps musicians find gigs, has been acquired by Backstage LLC, a New York based website and publication that connects actors with auditions.

Terms of the deal were not disclosed, but The New York Times reported the sale price to be around $15 million.

Continue reading below

Sonicbids was founded in 2001 by Berklee College of Music graduate Panos Panay so that emerging bands could use the Web to connect with music promoters. More recently, it has expanded to provide companies such as Anheuser-Busch Cos. access to its roster of musicians.

Today, its service is used by more than 400,000 bands and 30,000 music promoters. Sonicbids will remain in Boston, and Panay will stay on as chief executive.

Michael B. Farrell can be reached at michael.farrell@globe.com.

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week