NEW YORK — The indestructible Twinkie appears to be one step closer to a comeback.
Hostess Brands is close to announcing that it has picked two investment firms — C. Dean Metropoulos & Co. and Apollo Global Management — as the lead bidders for its Twinkies and other snack cakes, according to a source close to the situation who was not authorized to comment publicly on the talks.
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"The longer the cakes and breads are off shelves, the more people will become accustomed to eating cakes and breads by rivals, the company has said." The make-believe Hostess cupcakes will never replace the real thing. All too much attention has been paid to the Twinkie. The true connoisseur loves those devils food cupcakes, chocolate icing, signed personally by the new Secretary of the Treasury.