You can now read 5 articles in a month for free on Read as much as you want anywhere and anytime for just 99¢.

Market Movers

Penney to resume sales promotions

Penney had ended sales in favor of everyday low pricing.

Associated Press/File 2012

Penney had ended sales in favor of everyday low pricing.

Continue reading below

J.C. Penney soared the most in four months after the department store company said it will resume holiday-related promotions, another adjustment to CEO Ron Johnson’s pricing strategy. The stock had lost 2.5 percent this month through Monday and slid 44 percent last year. Johnson, Apple’s former retail chief, eased up on his everyday low pricing model after revenue fell at least 20 percent for the past three quarters. J.C. Penney will hold sales tied to ‘‘key events and holidays.’’

Loading comments...
Want each day's news headlines delivered fresh to your
inbox every morning? Just connect with us
in one of the following ways:
Please enter a valid email will never post anything without asking.
Privacy Policy
Subscriber Log In

You have reached the limit of 5 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of
Marketing image of