The “Jeep wave” is a tradition among Wrangler drivers, symbolizing loyalty, fraternity, and a common passion for adventure and freedom. For Peter Catanese III, waving to other Jeep enthusiasts as they pass on the highway is just one of the reasons he loves being a “Jeeper.”

Catanese is the mastermind behind JustForJeeps.com, a website that sells Mopar parts, equipment manufactured for Chrysler vehicles such as Jeeps. The site, which operates out of his family’s dealership, Central Chrysler Jeep Dodge in Norwood, draws about 3,000 visitors a day and generated $2 million in parts sales last year, including to drivers in the Australian Outback and Tahiti.