The Boston Globe

Business

Innovation Economy

Investment in enterprise firms is picking up

Utter the word “enterprise,” and most people expect it to be preceded by the word “starship,” and piloted by Captain Kirk or Picard.

But in Boston technology circles, enterprise is code for “we sell to deep-pocketed businesses, rather than flinty consumers.” While consumer-oriented companies like Facebook, RunKeeper, and Kayak may get all the media attention (mea culpa), enterprise entrepreneurs are busy building products that solve actual business problems and rack up major revenues.

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