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The Boston Globe

Business

In between football, the ad game was played to win

NEW YORK — Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores.

While the San Francisco 49ers and the Baltimore Ravens battled during Super Bowl XLVII, marketers from Best Buy to M&M to Toyota were competing against each other on advertising’s biggest stage — and doing so by pulling out the most persuasive tools of their trade.

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