You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Business

Putnam to launch marketing effort to build brand

Putnam Investments is launching a marketing and advertising campaign to build its brand awareness with investors and financial advisers, focusing on how to deal with volatile markets.

Billing the campaign “New Ways of Thinking,” Boston-based Putnam will kick it off next Monday. It will include print, direct marketing, and online advertising, and the firm said it will also employ social media and produce white papers and industry presentations.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week