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The Boston Globe

Business

Putnam to launch marketing effort to build brand

Putnam Investments is launching a marketing and advertising campaign to build its brand awareness with investors and financial advisers, focusing on how to deal with volatile markets.

Billing the campaign “New Ways of Thinking,” Boston-based Putnam will kick it off next Monday. It will include print, direct marketing, and online advertising, and the firm said it will also employ social media and produce white papers and industry presentations.

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