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The Boston Globe

Business

Burger King profit up, but chain gets aggressive

NEW YORK — A revamped menu helped boost Burger King’s profit in the fourth quarter but now the world’s second biggest hamburger chain said it needs to play up value more aggressively to compete with rivals.

The Miami-based chain said Friday that sales in the new year are trending ‘‘modestly negative’’ as the broader fast-food industry fights to attract cash-strapped diners with cheap eats.

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