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The Boston Globe

Business

Sam Adams founder’s quest for the perfect can

The project’s code name — Bunker Hill — hinted at the formidable challenge Boston Beer Co. faced: could the craft brewery that revolutionized American beer put its Sam Adams lager in a can without sacrificing the taste millions of consumers expect with every sip?

For decades, company founder Jim Koch snubbed aluminum containers because of the metallic flavor they impart to liquid. His resolve cost the Boston-based brewer millions of dollars in potential revenue from airlines and sports arenas, a price Koch said he paid to preserve the quality of a brew whose tagline until recently was: “Take pride in your beer.”

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