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The Boston Globe

Business

Networking site targets members of military

Citing veterans’ high unemployment, a social media site aims to help armed forces personnel forge connections to help them build careers — military and civilian

When Yinon Weiss made the leap from military life to Harvard Business School in 2009, one of the early lessons he learned was about the power of social media. Like most people he knew in military service, Weiss had never used career-building websites such as LinkedIn. But upon his return to civilian life, it seemed that everyone he met was an ­enthusiastic participant.

“I went from a world of zero networking to a super-saturated world of networking all the time,” said Weiss, who was on active duty for 10 years, serving as a platoon commander in the Marines and a Special Forces officer in the Army.

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