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The Boston Globe

Business

Kraft refreshes Grey Poupon ad

NEW YORK — Grey Poupon’s famous ‘‘Pardon Me’’ TV commercial is returning for a moment of Oscar glory.

After a 16-year hiatus, the mustard that mocked its own stuffy image in one of TV’s most famous commercials will once again take to the airwaves, during the Academy Awards show on Feb. 24. The spot comes as Kraft Foods looks to boost sagging sales of the Dijon mustard, which is facing competition from a growing variety of high-end condiments.

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