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CVS/pharmacy revamps its Gold Emblem private label snack line

CVS/pharmacy, the Woonsocket, R.I.-based chain of drug stores, said it is revamping its Gold Emblem snack line, which includes such items as desserts, beverages, chips, pretzels, dried fruits, and candies.

The revamp was prompted by a desire to give customers more options while giving the packaging a “contemporary new look,” CVS/pharmacy said.

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According to CVS/pharmacy, Gold Emblem was introduced in 1995, and it was one of the first private brand food lines created by a major drugstore chain.

In general, private label goods give retailers better profit margins than brand-name products.

“At CVS/pharmacy, we are committed to providing our customers with high-quality store brand product lines at a great value,” Judy Sansone, senior vice president of merchandising, said in a statement. “With this in mind, we have reintroduced our Gold Emblem brand with enhanced ingredients, new recipes, and an updated design and packaging. As part of our ongoing effort to exceed our customers’ expectations, we have also incorporated an in-depth taste-testing process for each item within the Gold Emblem line.”

CVS/pharmacy is the retail division of CVS Caremark Corp. It operates more than 7,400 CVS/pharmacy and Longs Drug stores.

Chris Reidy can be reached at
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