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Kelliher Samets Volk wins Mass Save marketing assignment

Kelliher Samets Volk, a marketing firm with offices in New York, Boston, and Burlington, Vt., said Wednesday that it has formed a marketing partnership with Boston-based Mass Save.

Mass Save is a consortium of Massachusetts gas and electric utilities and energy efficiency service providers committed to helping customers save energy and reduce energy costs. Consortium members include National Grid and NStar, said Kelliher Samets Volk, which sometimes refers to itself as KSV.

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Billings were not disclosed. The account was previously handled by the Cadmus Group of Waltham.

“Massachusetts has been named most efficient state two years running, so the bar has been set pretty high,” David Coats, KSV executive creative director, said in a statement. “Our focus is simple – we want every resident and business to know that visiting can help them save energy and lower their energy bills.”

Chris Reidy can be reached at
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