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TJX Cos. finally ready to start selling online

Several months after buying discount Internet retailer Sierra Trading Post, TJX Cos. disclosed plans to launch ecommerce websites later this year to hawk the Framingham retailer’s off-price merchandise. TJX chief executive Carol Meyrowitz said in a conference call Wednesday that the company aims to develop a T.J. Maxx website in a “controlled, small test mode in the back half of this year.”

During the call, Meyrowitz added: “We believe e-commerce will be a huge opportunity for TJX, but we will take our time to do it right and make money doing it. More importantly, we will not disappoint our customers.”

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TJX bought Wyoming-based Sierra Trading Post for $200 million in December, with plans to use it to reach more consumers.

TJX on Wednesday also reported higher fourth-quarter financial results, but projected a slower pace of sales growth for the fiscal year, which ends in February 2014.

Jenn Abelson can be reached at Follow her on Twitter @jennabelson.
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