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The Boston Globe

Business

Facebook to acquire ad tools from Microsoft

SAN FRANCISCO — Facebook is buying a set of online advertising tools called Atlas from Microsoft in its latest attempt to build a more effective marketing system around its social network.

In making the deal announced Thursday, Facebook is betting the acquired technology will be more fruitful under new ownership than it was during the past 5½ years under Microsoft’s control. The financial details of the deal were not disclosed.

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