You can now read 10 articles each month for free on BostonGlobe.com.

The Boston Globe

Business

Privacy becomes a selling point for Web companies

SAN FRANCISCO — Privacy is no longer just a regulatory headache. Increasingly, Internet companies are egging each other on to prove to consumers that their data are safe and in their control.

In some instances, established companies are trying to gain market advantage by casting themselves as more privacy-friendly than their rivals. For example, Mozilla, an underdog in the browser market, suggested last week that it would allow its users to disable third-party tracking software altogether.

Loading comments...

You have reached the limit of 10 free articles a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than $1 a week