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The Boston Globe

Business

Milford native a leader in selling collegiate brands

IMG’s George Pyne aims to market on a par with the pros

George Pyne is an unlikely candidate to take the business of college sports to new heights — or depths, depending on your perspective. He grew up in Milford, studied political science at Brown University, then went to work at his family’s construction company.

But on his unusual path to becoming president of IMG Sports and Entertainment, Pyne developed a skill that just might enable him to commercialize amateur athletics on a level that rivals the pros: a willingness to challenge the status quo, even when it meant confronting his own father.

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