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Andrew Ference of the Bruins joins National Grid and CBS Radio to promote energy efficiency

National Grid and CBS Radio said that Bruins defenseman Andrew Ference will be the celebrity face of an initiative to promote energy efficiency in Massachusetts and Rhode Island homes.

Ference is known for this environmentally friendly views, which made him an ideal choice to talk up an energy-efficiency effort that includes an interactive contest, National Grid and CBS Radio said.

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The contest’s grand prizes are $7,500 grants that the winners will be able to use towards making their homes more energy efficient.

The purpose of the campaign is to alert its residential customers in Massachusetts and Rhode Island that National Grid is eager to work with them on how they can use energy efficiency programs to save money and “help protect our planet.”

Radio ads will be among the ways that National Grid will promote the contest, along with a lot of outreach through such channels as Twitter and Youtube.

National Grid customers who sign up for the contest on the utility’s Facebook page will be eligible to win tickets to Bruins home games in a lottery.

To be eligible to win a grant, residential National Grid customers need to schedule a no-cost energy audit of their homes by mid April.

Eleven grants will be awarded to winners in Massachusetts, with another 11 being awarded in Rhode Island. The amounts of the grants range from $2,500 to $7,500, National Grid said.

The contest is also open to K-through-8 schools in the National Grid service territory in Massachusetts and Rhode Island. Schools can enter to win $1,000 grants as well as the grand prize of a $2,500 grant and a visit by Ference.

In Massachusetts, National Grid has 1.2 million electricity customers and about 800,000 gas customers.

Chris Reidy can be reached at reidy@globe.com.
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