Business

Claims of watered down Budweiser have yet to hurt Bud’s barroom sales, local firm says

The Clydesdales can rest easy for now. Claims that brewer Anheuser-Busch InBev has been watering down the Budweiser have yet to affect the company’s sales in restaurants and barrooms, according to a new report from Restaurant Sciences LLC.

The Newton firm analyzes guest checks from the nation’s restaurants, bars, and nightclubs to gain insights for its customers in the food and beverage industry.

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After examining checks from late February through early March, Restaurant Services said it appears that bar and restaurant sales of Budweiser, Michelob, and Anheuser-Busch InBev’s other beer brands have yet to take a hit from less than flattering media coverage.

Last month, news stories began circulating about lawsuits alleging that the company’s beers contain less alcohol than stated on the beers’ labels. Lawsuits have been filed in Pennsylvania and California, among other states, an AP story from late February noted.

‘‘The legal process around these claims has just commenced, so it is still early to make any definitive statement about the on-premise effects for AB-Inbev and its competitors,” Chuck Ellis, Restaurant Sciences’ president, said in a statement. “We also do not yet know whether there has been any impact in the retail channels. But we can say with high confidence that AB-Inbev has weathered the initial impact of the story quite well in its on-premise channels, where over 50 percent of consumer dollars are spent on beer each year in the United States.’’

Chris Reidy can be reached at reidy@globe.com.
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