You can now read 10 articles each month for free on BostonGlobe.com.

The Boston Globe

Business

Social media play big role in movies

Comments posted by audience members on Twitter or online film sites such as Rotten Tomatoes can sway public opinion and ticket sales

Anticipating 'Oz': Did the Twitter hype match reality?

You have reached the limit of 10 free articles a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than $1 a week