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Sam Zales will lead Hub marketing software firm ClickSquared

ClickSquared, a Boston company that makes marketing software, said Thursday that its board has chosen Sam Zales to be its new CEO.

Zales succeeds Wayne Townsend, who had served as ClickSquared’s chief executive since 2008.

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Most recently, Zales was president of Zoom Information, and his resume includes a stint at as a management consultant at Bain & Co., ClickSquared said in a press release.

According to ClickSquared, its software enables its customers to design, manage, and efficiently deliver data-driven marketing programs across e-mail, social, mobile, direct mail, survey, and Web channels.

Companies that have used ClickSquared software include the Boston Celtics, the Miami Dolphins, the Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, and Santander, ClickSquared said.

Chris Reidy can be reached at reidy@globe.com.
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