Allison Joyce/Getty Images

Samsung announced the fourth generation in its Galaxy lineup, increasing its competition with Apple.

Allison Joyce/Getty Images

Company official JK Shin called the phone as a "life companion" that will "improve the way most people live every day."

Andrew Gombert/EPA

The Galaxy S4 features a five-inch 1080p screen and a 13-megapixel rear camera.

Allison Joyce/Getty Images

The new phone ships with the latest Android version, Jelly Bean, and will go on sale in the next quarter.

Allison Joyce/Getty Images

The S4 can be expected to cost at least $200 with a two-year contract, comparable to the iPhone 5.