Pedro Martinez, former Red Sox star and now a special assistant to the club’s GM, will do a star turn in new TV ads for Jordan’s Furniture, the chain said.
Most of Jordan’s recent ads feature two things --- furniture and company president Eliot Tatelman, a Jordan’s press release noted, but a new round of ads will also include Martinez.
The ads were recently shot in Fenway Park, including some footage that was taped near the Green Monster, the company said. The new series of Jordan’s commercials are scheduled to air in the Boston and Providence Markets during the baseball season.
In a statement, Tatelman said: “This is the seventh year that Jordan’s has been an official partner of the Boston Red Sox. Through the years, we’ve had a lot of fun creating entertaining commercials about great promotions for our customers. And this year, we take it to another level! I am thrilled to work with Pedro and look to his continued contribution to the Red Sox organization throughout the season.”Chris Reidy can be reached at email@example.com.