You can now read 10 articles each month for free on BostonGlobe.com.

The Boston Globe

Business

Even when not playing, there’s money in March Madness

Success of Cinderella teams in the March Madness men’s basketball tournament is very lucrative for their regular-season conference rivals

 

You have reached the limit of 10 free articles a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than $1 a week