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The Boston Globe

Business

Mullen lands $200m Acura advertising account

Deal a boost to agency’s West Coast growth

The Boston advertising firm Mullen solidified its position as an industry leader this week when it landed the account of the luxury auto brand Acura, analysts said.

The account, estimated at $200 million, is one of the biggest to be opened to competitive proposals in years, the analysts said, and the biggest for Mullen in its 40-year history.

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