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The Boston Globe

Business

Lexington start-up pays users to watch targeted ads

Lets users earn credits to buy TV shows, rent movies by watching ads

From the early days of television to the age of Hulu, viewers have always complained about all the annoying commercials that interrupted their favorite shows.

Now a Lexington start-up is turning that strained relationship between viewers and commercials on its head. HitBliss and its video streaming service actually pay people with “virtual cash” to watch targeted advertisements. Viewers can use the credit they earn to buy TV shows and rent popular movies from the company.

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