You can now read 10 articles in a month for free on Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe


Lexington start-up pays users to watch targeted ads

Lets users earn credits to buy TV shows, rent movies by watching ads

From the early days of television to the age of Hulu, viewers have always complained about all the annoying commercials that interrupted their favorite shows.

Now a Lexington start-up is turning that strained relationship between viewers and commercials on its head. HitBliss and its video streaming service actually pay people with “virtual cash” to watch targeted advertisements. Viewers can use the credit they earn to buy TV shows and rent popular movies from the company.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week