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The Boston Globe

Business

Houghton Mifflin Harcourt appoints Mary Cullinane as its first chief content officer

Hub textbook firm Houghton Mifflin Harcourt said Tuesday that it has appointed Mary Cullinane to be its first chief content officer.

These days, of course, textbooks are more than just words and graphics printed on paper. Online interactive content, designed to augment a book’s lessons, has become an integral part of the textbook business as educators look to engage students who have grown up with smartphones and tablet computers.

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