DETROIT — Chevrolet is upping the ante in the tug-of-war with Ford over pickup trucks.
General Motors said Monday that its new Chevy Silverado will get 23 miles per gallon on the highway with a 5.3-liter V-8 engine. That’s a little better than similarly-equipped competitors from Ford, Chrysler, and Toyota. The new trucks also promise more towing power.
That could help the Silverado get closer to unseating Ford’s F-Series trucks, which have been the top-selling vehicles in the United States for 30 years. GM sold 575,497 Silverados and GMC Sierras — the Silverado’s upscale twin — last year. Ford beat that by nearly 70,000.
The Silverado will have a starting price of $23,590 excluding shipping. That’s $80 less than Ford’s F-150 but $950 more than Chrysler’s Ram. The Sierra will start at $24,090.