Jordan’s Furniture said Wednesday that it is enlisting new pitchman Pedro Martinez to promote its new “Perfect Game Promotion.”
Jordan’s Furniture president and CEO Eliot Tatelman explained the promotion in a statement: “Buy anything ... ANYTHING … at Jordan’s Furniture starting today and it could all be FREE if the Red Sox pitch a perfect game between July 19, 2013 and September 29, 2013. There is no limit to the amount of furniture and the selection of furniture.”
Tatelman added: “There were three perfect games pitched last year, and it could be the Red Sox turn this year! We bought insurance. That way, we’re rooting for the Red Sox to pitch that perfect game, too, so that all our customers win free furniture.”
The buying period for the promotion runs from April 3 through May 5, Jordan’s said.
Martinez, a former Sox pitching star and now a special assistant to the team’s general manager, will be featured in new TV and radio ads for Jordan’s Furniture, pitching the retailer’s new free furniture promotion. He will appear with Tatelman.Chris Reidy can be reached at firstname.lastname@example.org.