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The Boston Globe

Business

Planet Fitness grows with ‘judgment-free’ gyms

From the moment you step into the newest gym in Reading, there’s no doubt you have entered a Planet Fitness.

More than 100 pieces of equipment are emblazoned with the chain’s purple and yellow logo. Bottled water available near the front desk is branded with the Planet Fitness name. Franchise owner Taylor Mandell even wears a violet shirt as he gives a tour of the facility, though he swears the color choice is purely coincidental.

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