ARLINGTON, Va. — The newspaper industry’s revenue declined at its slowest pace in six years, as publishers turned to new businesses and raised more money from online subscriptions.
The industry’s total revenue in 2012 fell 2 percent to $38.6 billion from $39.5 billion in 2011, according to the Newspaper Association of America.
Online subscriptions helped circulation revenue rise by 5 percent to $10.4 billion, the first gain since 2003.
The association’s figures are projections based on a survey of 17 companies that represent about half of the industry’s revenue. Publishers provided a detailed breakdown of their revenue on condition of anonymity.
For the first time, the data incorporated new sources of revenue that virtually didn’t exist for the industry a decade ago, including e-commerce, event hosting, and providing advertising agency-like services to local companies. These categories accounted for $3 billion in revenue in 2012.