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The Boston Globe

Business

New Microsoft ads rap Google on privacy abuses

SAN FRANCISCO — Microsoft is skewering Google again with ads and regulatory bashing that say as much about the dramatic shift in the technology industry’s competitive landscape as they do about the animosity between the two rivals.

The ads that began Tuesday mark the third phase in a five-month-old marketing campaign that Microsoft Corp. derisively calls ‘‘Scroogled.’’ The ads, which have appeared online, on television, and in print, depict Google as a duplicitous company more interested in increasing profits and power than protecting people’s privacy and providing unbiased search results.

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