RUESSELSHEIM, Germany — General Motors Co.’s top executives have reaffirmed their commitment to Opel, the US auto group’s money-losing European subsidiary, promising to invest another $5.2 billion in the company.
GM chief executive Dan Akerson said at a news conference held at the company’s German headquarters Wednesday that GM was ‘‘fully supportive of the Opel turnaround plan’’ and that the Detroit-based group ‘‘must have a strong presence in Europe and especially here in Germany.’’
Akerson added that GM had approved the investment of $5.2 billion in Europe by 2016 but did not announce any new plant closures or other specific measures to improve earnings.
The CEO and GM’s board of directors had traveled to Germany to discuss the company’s plan to reverse years of losses. GM had tried to sell Opel in 2009 as the US car giant headed into bankruptcy restructuring — but it later decided to keep it.
Joining Akerson at the news conference were Adam Opel AG chairman Steve Girsky, the governor of the local region of Hesse, Volker Bouffier, and top employee representative Wolfgang Schaefer-Klug.
Hundreds of employees packed walkways overlooking the atrium at the Opel headquarters to hear Akerson and Girsky, who stood next to a bright yellow version of the company’s new Adam compact.
Afterwards, the executives unveiled a concrete chunk from the Berlin Wall in front of the headquarters building, as a sign that ‘‘we overcome any walls in our heads and those between different cultures, and that we are now starting a new chapter in the history of Opel,’’ Opel CEO Karl-Thomas Neumann said.
The company is plagued by fierce competition and weak pricing power in a crowded market for less expensive cars in Europe. The debt crisis in countries that use the euro currency has seen auto sales plummet across Europe.
Opel plans to introduce 23 new models and 13 new engines through 2016 and develop a small car platform with French partner PSA Peugeot Citroen.