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    AG campaign warns of school marketing tactics

    A new state government campaign is warning consumers about deceptive marketing practices that some for-profit schools use to attract students.

    Massachusetts Attorney General Martha Coakley says for-profit schools often market subpar programs to veterans and low-income student who depend on federal loans to attend.

    A new webpage at www.mass.gov/ago/schools has information aimed at educating students about for-profit school practices before they enroll.

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    Coakley says recent studies show for-profit schools together spend billions a year on recruiting and marketing.

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    But she says studies also show 47 percent of federal loan money that goes toward for-profit school tuition will end up in default.

    Coakley’s office says the consumer initiative also includes free training sessions across Massachusetts.