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AG campaign warns of school marketing tactics

A new state government campaign is warning consumers about deceptive marketing practices that some for-profit schools use to attract students.

Massachusetts Attorney General Martha Coakley says for-profit schools often market subpar programs to veterans and low-income student who depend on federal loans to attend.

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A new webpage at www.mass.gov/ago/schools has information aimed at educating students about for-profit school practices before they enroll.

Coakley says recent studies show for-profit schools together spend billions a year on recruiting and marketing.

But she says studies also show 47 percent of federal loan money that goes toward for-profit school tuition will end up in default.

Coakley’s office says the consumer initiative also includes free training sessions across Massachusetts.

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