You can now read 5 articles in a month for free on Read as much as you want anywhere and anytime for just 99¢.

Taco Bell going on a health kick

NEW YORK — Taco Bell isn’t putting down the chalupa just yet, but it wants to start shedding its reputation as a purveyor of junk food.

The chain said Wednesday that it is exploring ways to offer more ‘‘balanced choices,’’ marking just the latest sign that the fast-food industry is trying to adapt to changing tastes and upend the conventional wisdom that it only offers caloric indulgences.

Continue reading below

In a call with reporters, chief executive Greg Creed said Taco Bell is testing a range of products this year, with national launches planned for 2014. He also said existing menu items could also be reformulated but noted that the chain would remain true to its brand.

‘‘We’re not going to walk away from who Taco Bell is,’’ Creed said.

By 2020, the unit of Yum Brands Inc. says 20 percent of its combo meals will meet nutritional guidelines for calories and fat set out by the federal government.

Loading comments...
Want each day's news headlines delivered fresh to your
inbox every morning? Just connect with us
in one of the following ways:
Please enter a valid email will never post anything without asking.
Privacy Policy
Subscriber Log In

You have reached the limit of 5 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of
Marketing image of