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The Boston Globe

Business

Google earnings up as mobile ads gain traction

SAN FRANCISCO — Google’s latest quarterly results provided further proof that the Internet search leader is figuring out how to make more money as Web surfers migrate from personal computers to mobile devices.

The first-quarter numbers released Thursday show that a recent decline in Google’s average ad prices is easing. The trend indicates that marketers are starting to pay more for the ads that Google distributes to smartphones and tablet computers. Mobile ads so far have fetched less money than those viewed on the larger screens of laptop and desktop computers.

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