Business

Proceeds from Adidas T-shirts will benefit Marathon victims’ fund

Adidas, an official sponsor of the Boston Marathon, on Thursday launched a limited edition “Boston Stands as One” T-shirt, with 100 percent of the proceeds going to One Fund Boston.

The fund was set up by Governor Deval Patrick and Boston Mayor Thomas M. Menino to support those affected by the twin blasts near the finish line of the Marathon on Monday.

Advertisement

Adidas, also an official sponsor of the Marathon’s organizer, the Boston Athletic Association, will sell the shirt for $26.20 on the websites www.baa.org and www.adidas.com/bostontribute.

“The selflessness and compassion demonstrated by the City of Boston, the first responders, the Boston Athletic Association, and all Marathon volunteers in providing assistance to the injured have stuck with us and inspired us,” Patrik Nilsson, Adidas America’s president, said in a statement.

Get Talking Points in your inbox:
An afternoon recap of the day’s most important business news, delivered weekdays.
Thank you for signing up! Sign up for more newsletters here

“We commend Boston — and those associated with the City and the Marathon — for their reaction to this very challenging situation.”

Earlier this week, Adidas reported that all of its employees who were at the event were safe following the explosions.

Jenn Abelson can be reached at abelson@globe.com. Follow her on Twitter @jennabelson.
Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
We hope you've enjoyed your free articles.
Continue reading by subscribing to Globe.com for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com