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Innovation Economy

Amid chaos, hospital staffers raised the bar

Highlights from the Innovation Economy blog.

If last week had been an ordinary week in Boston, the workers who hustle down the hallways of our city’s hospitals would have been doing all the things they ordinarily do: drawing blood, tending to patients, performing heart bypasses, delivering babies, running MRIs.

It was nothing like an ordinary week.

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Last Monday, the city’s medical professionals tried to save as many victims of the Marathon blasts as they could. A resident at Boston Medical Center who ran in the race, Natalie Stavas, offered aid to victims on the scene. Dr. David King, a trauma surgeon, reported to work at Massachusetts General Hospital not long after he himself had crossed the finish line. Employees of Boston Children’s Hospital who had been manning a medical tent in Wellesley hurried to the hospital.

Hundreds of others whose names we don’t know took care of the wounded.

By Thursday night, there were new victims: an MIT campus police officer, Sean Collier, who died, and a Transit Police officer wounded in a firefight. Beth Israel Deaconess Medical Center staffers tried to revive one of the bombing suspects, who showed up in their emergency room Friday morning with gunshot and blast injuries.

David Schoenfeld, a Beth Israel doctor, lives in Watertown. When he heard gunshots and sirens in his neighborhood, he did the obvious thing: He went to work.

“You give the best care you can to every patient that comes to you, regardless of what may or may not be,” he said at a news conference Friday morning. “Whether it was a suspect, an innocent, a police officer, you have no idea who it is when they arrive. You give them the best care you can.”

If it had been an ordinary week, doctors, nurses, technicians, and administrative staffers would have been delivering their best care all around town, without much appreciation from those not wearing one of those plastic hospital bracelets. It was far from an ordinary week, and we owe tremendous gratitude to all those green-gowned workers who show up for work at our city’s hospitals on normal days and the rest, ready to help all of us.

Thank you.

Israeli firm gets funding from Cambridge

Gizmox, an Israeli company founded in 2007, is getting new funding from a Cambridge venture capital firm.

Atlas Venture is leading a $7.5 million funding round for Gizmox, and tech executive Eugene Kuznetsov is joining the company as chief executive. He had been founder and president of DataPower, a maker of networking equipment acquired by IBM Corp. for about $100 million; it was also backed by ­Atlas.

Gizmox makes it easier for big companies to get software applications running on the Web and mobile devices, using the HTML 5 standard, without rewriting from scratch.

Gizmox customers can either run the applications from their own data centers or “in the cloud.” The company has about 40 employees in Tel Aviv, and Kuznetsov says it is starting to hire in Cambridge. “We’ll be at least 15 people in the short term, and more from there,” he says, with the focus on sales and marketing.

Moo.com makes Boston US headquarters

The British online printing business Moo.com — think VistaPrint, but with a hipper aesthetic — is hunting for office space in Boston to serve as its US headquarters. Moo has hired a former Zipcar executive, Stephanie Shore, to run marketing in North America.

Moo is known for full-color business cards that sport a different picture on the back of each. It operates a printing facility in Providence. Chief executive Richard Moross describes Moo as “a design and technology business currently focused on printed stationery, but ultimately we deal in professional identity products for small businesses.”

Last week, Moo sold to its millionth customer.

“We have roughly 50 people in Providence, over 100 people in London, and we foresee at least 10 people in Boston focused on marketing initiatives,” he says.

Moo has been focusing on the Innovation District and the Leather District, near South Station.

With both VistaPrint Ltd. and Staples Inc. based in Massachusetts, Moross observes, “There’s a fantastic group of companies in the neighborhood catering to small businesses. We’re all in the same kind of industry.”

Visit www.boston.com/innovation for the full Innovation Economy blog, updated daily.
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