Life is good, the Boston-based company that touts its “power of optimism” brand of clothing and accessories, is going to sell coffee.
The company said it will partner with the J.M. Smucker Co. to bring Life is good coffee to retailers throughout North America. Starting late this summer, flavors such as “Light Hearted,” “Happy Medium,” “Dark & Daring,” “S’more to Love,” and “Banana Bread Bliss” will be available at Life is good stores, Genuine Neighborhood Shops, grocery store chains, and on lifeisgood.com.
“We are grateful to partner with the timeless brand and outstanding team at the J.M. Smucker Company,” said Bert Jacobs, Life is good chief executive, in a statement.
While famous for its peanut butter and jelly, Smucker is also the largest US producer of packaged coffee. Life is good said the coffee will be UTZ Certified, a program that promotes sustainable farming, and 10 percent of profits will go to the Life is good Kids Foundation.
The partnership marks Life is good’s second corporate collaboration. Earlier this year, it struck a deal with Hallmark to launch a greeting card collection.
Life is good started as two brothers hawking T-shirts out of a van and has grown to about 4,500 retail stores in all 50 states and 30 countries.