Market Movers

Kellogg tries to lure adults back to cereal

Kellogg’s new take on old cereals is aimed at adults.


Kellogg’s new take on old cereals is aimed at adults.


Kellogg has a plan to get adults to eat more cereal: pile on the nutrients. The company says it’s introducing Raisin Bran with omega-3 and a multigrain version of Special K later this month as it works to boost cereal sales in North America. Overall cereal sales have lagged in the US for years as Americans prefer foods that are easier to eat on the go. For the quarter, Kellogg earned $311 million, or 85 cents per share, down from $351 million, or 98 cents, a year earlier.

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