You can now read 5 articles in a month for free on Read as much as you want anywhere and anytime for just 99¢.

Market Movers

Kellogg tries to lure adults back to cereal

Kellogg’s new take on old cereals is aimed at adults.


Kellogg’s new take on old cereals is aimed at adults.

Continue reading below

Kellogg has a plan to get adults to eat more cereal: pile on the nutrients. The company says it’s introducing Raisin Bran with omega-3 and a multigrain version of Special K later this month as it works to boost cereal sales in North America. Overall cereal sales have lagged in the US for years as Americans prefer foods that are easier to eat on the go. For the quarter, Kellogg earned $311 million, or 85 cents per share, down from $351 million, or 98 cents, a year earlier.

Loading comments...
Want each day's news headlines delivered fresh to your
inbox every morning? Just connect with us
in one of the following ways:
Please enter a valid email will never post anything without asking.
Privacy Policy
Subscriber Log In

You have reached the limit of 5 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of
Marketing image of