Business

Wrigley’s caffeinated gum on hold

The caffeine in a stick of Alert gum is equivalent to half a cup of coffee.

Wm. Wrigley Jr. Co. via AP

The caffeine in a stick of Alert gum is equivalent to half a cup of coffee.

WASHINGTON — Wrigley says it is taking a new caffeinated gum off the market temporarily as the Food and Drug Administration investigates the safety of added caffeine.

The company said Wednesday that it has stopped new sales and marketing of Alert Energy Caffeine Gum ‘‘out of respect’’ for the agency, which said it would investigate the health effects of added caffeine in foods just as Wrigley rolled out Alert last month. A stick of the gum is equivalent to half a cup of coffee.

Advertisement

‘‘After discussions with the FDA, we have a greater appreciation for its concern about the proliferation of caffeine in the nation’s food supply,’’ said Wrigley North America president Casey Keller.

Keller said the company has paused production and sales of the gum to give the agency time to regulate caffeine-added products.

Michael Taylor, the FDA’s deputy commissioner of foods, said Wrigley’s decision to stop production for now ‘‘demonstrates real leadership and commitment to the public health.’’ He said the company made the move after a series of discussions with the agency.

Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
We hope you've enjoyed your free articles.
Continue reading by subscribing to Globe.com for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com