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The Boston Globe

Business

Firm hopes Big Data can personalize health care

GNS aims to help MDs know which treatment will work the best for each patient

When Colin Hill’s father was diagnosed with later-stage prostate cancer last summer, he was treated the same as every other patient with the illness.

This standardized approach bothered Hill, who believes medicine should approach each patient’s illness as unique, with medication tailored to the person’s history and biology.

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