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KFC grapples with flu scare in China

Yum Brands expects a food scare in China to fade soon.


Yum Brands expects a food scare in China to fade soon.

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Yum Brands Inc., which owns KFC, said same-store sales in China fell 29 percent in April amid concern about the safety of its chicken and the spread of bird flu. There is no evidence avian flu can be contracted from eating cooked chicken, Yum noted; it expects publicity fueling the sales collapse to be short-lived. Yum, which also operates Pizza Hut and the Asian fast-food chain East Dawning and Little Sheep Group Hot Pot in China, generates over half its sales in China.

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