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The Boston Globe

Business

Cell carriers in the US unite on texting

Ad campaign to discourage use behind wheel

NEW YORK — The country’s four biggest cellphone companies are set to launch their first joint advertising campaign against texting while driving, uniting behind AT&T’s ‘‘It Can Wait’’ slogan to blanket TV and radio this summer.

AT&T, Verizon Wireless, Sprint, and T-Mobile will be joined by 200 other organizations backing the multi-million dollar ad campaign.

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